This
morning I thought I would go back to one of my resources which are called” The
Gitomer Files”. These files are a wealth of knowledge from someone who is
internationally renowned for his methods in networking.
He has
been one of my mentors and I have learned a great deal from his
teachings. Within “The Gitomer Files”, there are videos, audio recordings
and PDF documents that you can download. It is my opinion that this content
is priceless.
For
those who may not know who Jeffrey Gitomer is, he is an American author,
professional speaker, and business trainer, who writes and lectures
internationally on sales, customer loyalty, and personal development.
One the videos I was watching was titled
“C-Level Secrets”. What is a C-Level? A C-Level is someone in the company
who is a CEO, CFO or COO. Otherwise anyone in an Executive
position. In this video was of course Jeffrey Gitomer and joining him was
another internationally renowned sales authority.
His name
is Gerhard Gschwandtner. Who is he? Gerhard Gschwandtner is the founder
and CEO of Selling Power, Inc., a multi-channel media company that produces
Selling Power magazine. They
were discussing about fear. Which they both knew meant False Evidence Appearing
Real.
· False
· Evidence
· Appearing
· Real
A few
years ago I spoke on a topic about conquering your fear by taking action. It
was based from the chats I had with my dad when we met at the Legion for our
Father and Son time. When we face our fears. We take away the power it
has over us. I agree with what Jeffrey and Gerhard talk about fear being
a false evidence appearing real.
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